Selling Property

What evidence should I ask an agent to explain when discussing an asking price?

Ask the agent to show the evidence and assumptions behind their suggested asking approach, including relevant comparable properties and how differences are treated. Remember that an asking price is a marketing decision, not a guaranteed sale outcome.

Request the reasoning

Ask which recent or current properties the agent considers comparable and why. Discuss location, condition, layout, outdoor space, access, documentation and included items that may make the examples more or less relevant. Ask whether the evidence relates to advertised asking terms or a confirmed transaction, and how the agent knows that information.

Invite the agent to explain the proposed range or launch position and the likely effect of different strategies on visibility and buyer response. Ask what evidence would prompt a review, and how feedback, enquiries and viewings will be reported. Avoid relying on a single nearby listing or an unsupported claim about what a buyer will pay.

Use independent judgement

An agent’s market view can inform your decision, but it is not a formal valuation or guarantee. If you need a valuation for lending, tax, accounting, legal or other formal purposes, ask which appropriately qualified professional should provide it. Confirm Greek tax treatment with a qualified accountant and legal questions with a qualified lawyer.

Keep the evidence and assumptions supplied, with the date, alongside your decision. Agree how any change in asking terms will be authorised and reflected in marketing. Consider your own timing and priorities, but avoid choosing a figure solely because it is the highest suggested. A transparent explanation helps you make a considered decision and provides a basis for reviewing the approach if market response differs from expectations.

Practical considerations

  • Ask for comparable evidence and its source.
  • Distinguish asking terms from completed sales.
  • Clarify assumptions and review triggers.
  • Use a qualified valuer for formal valuation needs.

Sources & currency

Editorial review: 2026-11-04. General information, not personalised legal, tax, immigration or investment advice.

Answer updated: 2026-11-04

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